How to Make Yourself Appear in Google Search

Why You Should Care About Google Visibility

In the U.S., Googling someone is basically the new handshake. Whether you’re networking, applying for jobs, or building a brand—what shows up (or doesn’t) in search results can make or break a first impression.

Let’s make sure Google gives you the kind of spotlight you want.

Step 1: Own Your Name with SEO Basics

Unlike some regions that have Google’s People Card feature, U.S. users need to get a bit more DIY. Here’s what you can do:

Buy a domain with your name if it’s available (e.g., JaneDoe.com).
Create a simple personal site using platforms like Squarespace, Wix, or WordPress.
Make sure your name is in the page title, URL, and content of your homepage.
Add a short bio, links to your social profiles, and maybe a blog or portfolio.

This becomes your digital anchor—the home base Google starts linking to your name.

Step 2: Optimize Social Profiles

Google often ranks high-authority sites (like LinkedIn and Twitter) near the top. Here’s how to use them to your advantage:

Use your real name (or consistent handle) across platforms.
Fill out every section—especially on LinkedIn.
Keep your profile pictures and bios clean and consistent.
Link back to your website.

Think of it like branding. The more consistent your name, photo, and details are, the more Google “trusts” it’s all the same person.

‍

Step 3: Publish Relevant Content

Want to really stand out? Give Google more to index:

Start a blog or podcast about your field or interests.
Contribute articles to industry sites, Medium, or LinkedIn.
Create a YouTube channel—even a couple videos with your name in the title/description can help.
Get quoted or featured in local news or business articles.

Fresh, relevant content = search engine gold.

Step 4: Track and Improve Your Results

Stay in the loop on how you're showing up:

Google yourself in incognito mode to see clean results.
Set up Google Alerts for your name.
Use Google Search Console (if you have a website) to see how people find you.
Regularly update old profiles and remove outdated or inaccurate info.

Bonus Tip: Local SEO for Professionals

If you're a local business owner, service provider, or freelancer, claim your Google Business Profile (formerly Google My Business):

Add your business name, category, address, phone number, and hours.
Upload a photo and encourage customer reviews.
Keep info updated so you show up in maps and local packs.

Ready to Get Found?

If building your online presence feels overwhelming, Hoopr Media’s got your back. We specialize in local SEO and personal branding strategies that help U.S.-based professionals show up—and stand out—on Google.

Let’s talk. Your future clients, collaborators, or fans are already searching. Make sure they find the right you.

‍