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Optimize Your Google Business Profile for Maximum Impact
Why it matters:
A complete and polished Google Business Profile (formerly Google My Business) can be a local ranking multiplier.
How to do it:
- Claim and verify your listing.
Use a local address—not a PO box—and request physical mail for verification. - Complete every field.
Business hours, categories, service areas, and multiple high-quality photos. - Update weekly.
Add posts about new specials, events, or blog posts. - Gather reviews—and respond.
Encourage happy customers to leave reviews. Respond fast and with personality:
“Sergio—thanks for your five-star review! So glad you enjoyed our freshly roasted cold brew. ☕ Come back soon!”
Pro tip:
Set a quarterly photo refresh—new looks, team shots, or seasonal decor.
Local Keyword Use on Your Website
Tip: Pick 2–3 main keywords tied to your St. Pete address.
Examples for a pizza restaurant:
- “St. Petersburg FL pizza delivery”
- “best pizza in St. Pete”
Where to use them:
- Title tags and meta descriptions:
"Best Pizza in St. Petersburg FL • Joe's Pizza" - Heading tags (H1, H2):
"St. Pete's Top Pizza – Try Our Wood‑Fired Special" - Body copy and image ALT tags:
"Our St. Pete pizza ingredients..." - Footer or contact page:
Include full address, phone, and hours.
Quick check:
Google your top keywords to see who’s ranking. Where do you stack up?
Local Content That Resonates
Show up in St. Pete search—not just “coffee shop,” but “best coffee near museum” or “downtown St. Pete pet groomer.”
Content ideas:
- How-to guides: “How to choose bike gear in downtown St. Pete”
- Events: “Where to take your dog for the 4th of July in St. Pete”
- Community round-ups: “Top 5 lunch spots near the Pier”
Structure tip:
Use H2s for each question or event section. Keep paragraphs short and scannable. Add one image if possible.
